A More “User-friendly” elephant: the Dream Becomes a Reality.

Now it’s easy to zero in on and subscribe to the elephant content that interests you the most.

You asked for it, you got it.

About a year and a half ago we dreamed up the concept of subdividing elephant into topical sub-magazines, each with its own homepage.

This was in response to reader feedback that it was difficult to absorb and make sense of the sheer quantity and variety of great articles coming in every day.

Today that dream has become a reality, and you can see it with the ten gold highlighted tabs at the top of every elephant page:

Just click on any gold tab and you’ll get a homepage that looks a lot like the elephant main page, but just for that topic, with its own “Featured Today” and “Popular Lately” sections:

These ten topical pages are supported by ten rapidly growing facebook pages (please go and “like” your favorite topics):

Yoga / Green / Wellness / Spirituality / Society
Food / Culture / Love / Family / Work 

and the “Best of elephant” Pinterest boards, where we’re starting to accumulate the very best articles from the past in a highly browsable “coffee table book”.  (I’m up through April 2009 so far):

Each topic also has its own Twitter and RSS feeds.

Now it’s easy to zero in on and subscribe to the elephant content that interests you the most.

The ten sub-magazines are not just a way of sorting things out, of course.

We are developing each of these topics into leading online magazines in their own right–recruiting writers and building readership.

Obviously, managing all this doesn’t happen all by itself!  To that we owe our terrific team of dedicated volunteers.  Thank you everyone.

Please let us know if you have any suggestions on how we can make elephant better for you.

Thanks for your support.

9 replies on “A More “User-friendly” elephant: the Dream Becomes a Reality.”

Love it! Beautiful job. Thank you for your hard work. I can’t help but ask, though: Why not get rid of the non-highlighted boxes on the top banner entirely? (e.g., “bike”?). They’re not needed and just feel like unnecessary clutter and distraction. Thanks again.

Thanks, Carol.

We have big plans for some of those tabs, and others will go away. We just haven't gotten there yet.

And we do plan to have some serendipitous and unexpected tabs in the second row, in any case, perhaps like "bike"! We don't wish to be too "blocky" in our thinking.

Certainly important cross-topical tabs like "inspiring", "controversial", "funny", and "sexy" will remain. But we'll want to make them much more active than they are now.

This is an interim step before a complete redesign.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s